G2 Vendor Directory

Brand+ Marketplace (formerly Smaato) vs. Admitad

A side-by-side comparison based on G2 review data.

MetricBrand+ Marketplace (formerly Smaato)

by Verve Group

Admitad

by Mitgo

Overall rating4.44.8
Review count1315
Ease of use8.09.2
Ease of setup9.310.0
Quality of support9.49.5
Meets requirements8.09.6
NPS66.66666785.714286
Small Business30.0%80.0%
Mid-Market60.0%20.0%
Enterprise10.0%0.0%
Total page views56187
Total LLM citations232,263

Brand+ Marketplace (formerly Smaato)

Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com

Pros

    Admitad

    Admitad is a partner marketing platform that provides a suite of hi-tech solutions for advertisers, publishers and influencers of all sizes to help them grow their businesses globally with strategic partnerships. Admitad connects brands and retailers with more than 100 000 active publishers all over the world. Content websites, influencers and creators, price comparison sites, subnetworks, deal and cashback services, email marketers, and media buyers can open new revenue streams with Admitad’s portfolio of top brands across 40+ categories.

    Pros

    • Ease of Use
    • Affiliate Marketing
    • Cost Efficiency
    • Setup Ease
    • Performance Optimization
    • Metrics Tracking