BizProspex CRM Cleaning vs. Plauti

At BizProspex, we help businesses fix CRM databases that have become unreliable over time. Duplicate contacts, outdated emails, incorrect job titles, and inconsistent formatting build up naturally, and they end up slowing down sales teams and weakening campaign results. Our CRM Cleaning service identifies these issues across your entire database and corrects them. We remove duplicates, standardize fields, and verify contact details like emails, phone numbers, and job titles against trusted sources.

For Salesforce and Dynamics 365 CE teams who want to run reports, automation, and AI on clean, current data, Plauti is a data quality platform that monitors, cleans, and prevents bad data, and makes the result actionable, without the data ever leaving the CRM. Every report, routing rule, campaign, and AI action runs on your CRM data, and that data decays every day. Duplicates and other bad data come in through forms, imports, integrations, and now AI itself. AI raises the stakes: agents act on the first duplicate they find and write more bad data back into your CRM at machine speed.