G2 Vendor Directory

BigPicture vs. Apollo.io

A side-by-side comparison based on G2 review data.

MetricBigPicture

by Appfire

Apollo.io

by Apollo.io

Overall rating4.34.7
Review count129,851
Ease of use8.59.2
Ease of setup8.39.0
Quality of support8.58.9
Meets requirements8.59.2
NPS5083.992806
Small Business83.3%66.9%
Mid-Market8.3%28.4%
Enterprise8.3%4.7%
Total page views2526,360
Total LLM citations14186,531

BigPicture

Company APIs for data driven teams. Convert domains and IP addresses into full company profiles for marketing, sales, or whatever else you dream up.

Pros

    Apollo.io

    Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place.

    Pros

    • Ease of Use
    • Lead Generation
    • Features
    • Helpful
    • Time-saving
    • Automation