Between vs. Toolio

Between (previously known as Supersales) is a virtual shopping platform that helps retailers bring the human connection to their eCommerce experience. Our live video chat drives higher-value online purchases and better staff utilization for retailers while providing a better shopping experience for their customers. Between connects a customer browsing a product page with an in-store associate via video so they can view products live, ask questions, and get recommendations.

Toolio is the AI-powered merchandise planning platform built to scale with retailers. From fast-growing DTC brands to complex, multi-brand enterprise operations — across apparel, footwear, accessories, retail, and health & beauty. AI forecasting runs across every module: merchandise financial planning, assortment, allocation, and replenishment, predicting demand down to the SKU-location level, so growing teams get enterprise-grade planning power without an enterprise-length rollout.