Betterment Advisor Solutions vs. Planr

Betterment Advisor Solutions is a tech-enabled custodian built for independent RIAs, helping advisors serve more clients, more efficiently, across investing, retirement, and cash. Our automated technology–tax-efficient portfolio management, streamlined back-office operations, and highly-rated user experience–paired with dedicated support–allow you to focus on what most: delivering great advice. Upgrade your experience today and visit: https://www.betterment.com/advisors. On behalf of Betterment, G2 solicited reviews from clients in exchange for nominal compensation (i.e., $50 gift cards).

Planr is a portfolio monitoring and intelligence platform built for private equity firms, operating partners, finance teams, and portfolio company leadership teams. Private equity firms often have the same core problem: portfolio data is spread across spreadsheets, ERP systems, CRM systems, board decks, PDFs, management reports, finance packs, and individual analyst models. The result is slow reporting, inconsistent metrics, manual consolidation work, and limited visibility into what is happening across the portfolio between reporting cycles.