G2 Vendor Directory

Betterment Advisor Solutions vs. Pershing Financial Services

A side-by-side comparison based on G2 review data.

MetricBetterment Advisor Solutions

by Betterment

Pershing Financial Services

by Pershing a BNY Mellon

Overall rating4.44.2
Review count6458
Ease of use9.48.2
Ease of setup9.47.9
Quality of support8.68.3
Meets requirements8.68.8
NPS56.45161335.714286
Small Business97.7%29.3%
Mid-Market0.0%29.3%
Enterprise2.3%41.4%
Total page views956179
Total LLM citations1,800351

Betterment Advisor Solutions

Betterment Advisor Solutions is a tech-enabled custodian built for independent RIAs, helping advisors serve more clients, more efficiently, across investing, retirement, and cash. Our automated technology–tax-efficient portfolio management, streamlined back-office operations, and highly-rated user experience–paired with dedicated support–allow you to focus on what most: delivering great advice. Upgrade your experience today and visit: https://www.betterment.com/advisors. On behalf of Betterment, G2 solicited reviews from clients in exchange for nominal compensation (i.e., $50 gift cards).

Pros

  • Ease of Use
  • Customer Support
  • Simple
  • Easy Setup
  • Setup Ease
  • User Experience

Pershing Financial Services

NetX360 provides the technology to efficiently manage your business from CRM and client onboarding to operations and reporting.

Pros