G2 Vendor Directory

Benchmark Email vs. Omnisend

A side-by-side comparison based on G2 review data.

MetricBenchmark Email

by Polaris Software

Omnisend

by Omnisend

Overall rating4.34.6
Review count1191,254
Ease of use9.09.2
Ease of setup8.99.2
Quality of support8.89.2
Meets requirements8.99.0
NPS55.55555673.019802
Small Business69.2%89.9%
Mid-Market24.8%9.1%
Enterprise6.0%0.9%
Total page views3913,366
Total LLM citations2,57123,890

Benchmark Email

Benchmark Email makes it easy to create professional email campaigns, grow your contact list, and see what's working. For 20+ years, we've helped marketers send great emails without fighting complex software. Here's what you get: - Drag-and-Drop Email Builder: Design mobile-responsive emails without coding. Pick a readymade template or start from scratch, then customize with content blocks, columns, and saved blocks you can reuse. - Sign-Up Forms: Build branded sign-up forms and embed them on any website, or set them up as popups. New contacts get assigned to the right lists automatically.

Pros

  • Ease of Use
  • Features
  • User Interface
  • Automation
  • Customer Support
  • Simple

Omnisend

Omnisend is an email and SMS marketing automation platform built for ecommerce from day one. Founded in 2014, it came from a simple observation: mid-sized merchants had the data to personalize, but not the tools. Every feature — from segmentation to automation to reporting — is designed around how online stores actually work. More than 150,000 online brands use Omnisend to turn customer behavior into revenue on autopilot, returning an average of $79 for every $1 spent.* You will find this platform refreshingly boring, in the best way possible.

Pros

  • Ease of Use
  • Helpful
  • Customer Support
  • Email Marketing
  • Automation
  • Intuitive