G2 Vendor Directory

Benchmark Email vs. Drip

A side-by-side comparison based on G2 review data.

MetricBenchmark Email

by Polaris Software

Drip

by Drip

Overall rating4.34.4
Review count119482
Ease of use9.08.7
Ease of setup8.98.5
Quality of support8.89.0
Meets requirements8.99.0
NPS55.55555661.489362
Small Business69.2%91.0%
Mid-Market24.8%7.5%
Enterprise6.0%1.5%
Total page views391832
Total LLM citations2,5714,497

Benchmark Email

Benchmark Email makes it easy to create professional email campaigns, grow your contact list, and see what's working. For 20+ years, we've helped marketers send great emails without fighting complex software. Here's what you get: - Drag-and-Drop Email Builder: Design mobile-responsive emails without coding. Pick a readymade template or start from scratch, then customize with content blocks, columns, and saved blocks you can reuse. - Sign-Up Forms: Build branded sign-up forms and embed them on any website, or set them up as popups. New contacts get assigned to the right lists automatically.

Pros

  • Ease of Use
  • Features
  • User Interface
  • Automation
  • Customer Support
  • Simple

Drip

Drip is the marketing automation platform built for B2C businesses that sell digital or physical goods online. From creators and ecommerce shops to travel, hospitality, and education companies, Drip helps brands turn one-time buyers into repeat, lifelong customers. It brings customer data, segmentation, email, onsite engagement, and reporting together in one platform, so teams can run their entire marketing program without stitching separate tools together. At its core, Drip turns customer and visitor behavior into dynamic segments that update automatically as people interact with your brand.

Pros

  • Automation Efficiency
  • Automation
  • Ease of Use
  • Automation Features
  • Customer Support
  • Intuitive