G2 Vendor Directory

Belly vs. Smile.io

A side-by-side comparison based on G2 review data.

MetricBelly

by mobivity

Smile.io

by Smile.io

Overall rating3.74.6
Review count12471
Ease of use9.29.3
Ease of setup9.09.3
Quality of support7.19.6
Meets requirements8.78.9
NPS-8.33333374.200426
Small Business50.0%92.5%
Mid-Market16.7%7.3%
Enterprise33.3%0.2%
Total page views461,783
Total LLM citations12511,315

Belly

Mobivity's Belly loyalty platform provides a solution for merchants seeking a solution for customer acquisition and loyalty. Belly makes it easy for merchants to acquire new customers, incentivize existing customers, and drive repeat visits with email automations. The Belly App and Belly Card make it easy for customers to gain valuable offers for repeat business.

Pros

    Smile.io

    Smile.io is the leading loyalty platform built for scaling and enterprise commerce brands on Shopify Plus. Powering programs for over 100,000 merchants, Smile helps brands turn one-time shoppers into repeat, high-value customers through points, VIP tiers, referrals, and personalized rewards. As the only loyalty platform both Built for Shopify status and Shopify Technology Partner certification, Smile is both deeply integrated with Shopify's latest technology while being trusted by Shopify at scale. With Smile, you get both quality and scale.

    Pros

    • Ease of Use
    • Customer Support
    • Rewards Program
    • Easy Setup
    • Easy Integrations
    • Setup Ease