G2 Vendor Directory

Basis vs. Marketing 360

A side-by-side comparison based on G2 review data.

MetricBasis

by Basis Technologies

Marketing 360

by Madwire

Overall rating4.53.5
Review count29062
Ease of use8.57.4
Ease of setup8.48.1
Quality of support9.67.5
Meets requirements8.97.3
NPS64.66165430.645161
Small Business64.8%77.4%
Mid-Market27.9%16.1%
Enterprise7.2%6.5%
Total page views662317
Total LLM citations4,1692,014

Basis

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it's a platform you can run your entire digital business on top of.

Pros

  • Features
  • Ease of Use
  • Account Management
  • Reps Support
  • Team Helpfulness
  • Helpful

Marketing 360

Marketing 360® was founded in 2009 by father and son, Joe and JB Kellogg, with a mission of making a difference by helping small businesses grow and their local communities grow. Now, located in Fort Collins, Colorado and Austin, Texas, Marketing 360 employs over 550 team members and has over 20,000 active SMB clients.

Pros

  • Customer Support
  • Customer Management
  • Helpful
  • Features
  • Business Growth
  • Interface Usability