Baseline vs. Penpot

Baseline is a modern digital asset management (DAM) platform built for creative teams, agencies, and brand organizations that need more than file storage. Baseline combines centralized asset management with direct publishing — so teams can store, organize, and share brand assets, then publish them as live brand guides, client portals, and portfolio sites from the same workspace. Unlike traditional DAM systems that stop at storage, Baseline eliminates the gap between asset libraries and presentation.

Penpot is the open-source design platform for teams that build digital products at scale. Available in the browser or self-hosted, Penpot helps product teams connect design, code, and AI workflows in one open, interoperable platform. Built on web standards such as SVG, CSS, HTML, and JSON, Penpot gives teams more control over their design infrastructure, avoids vendor lock-in, and makes design work easier to integrate with development workflows. Penpot is built for teams working across complex products, design systems, and cross-functional workflows.