Baseline vs. IMG.LY

Baseline is a modern digital asset management (DAM) platform built for creative teams, agencies, and brand organizations that need more than file storage. Baseline combines centralized asset management with direct publishing — so teams can store, organize, and share brand assets, then publish them as live brand guides, client portals, and portfolio sites from the same workspace. Unlike traditional DAM systems that stop at storage, Baseline eliminates the gap between asset libraries and presentation.

IMG.LY SDK brings state-of-the-art image, video, and design editing capabilities to your application. With intuitive, user-friendly features, extensive automation options, and powerful templating capabilities, IMG.LY enables efficient workflows by reducing repetitive tasks and providing users with customizable templates. This helps streamline content creation and ensures consistency across designs. We built a single creative engine that is portable to any platform.