B2B Wave vs. Sutton

B2B Wave is the simpler B2B eCommerce platform purpose-built for wholesale. It enables businesses to digitize and automate the buying experience for their customers, while supporting the complex pricing, ordering, and account structures common in B2B eCommerce. The platform brings online ordering, customer-specific catalogs and pricing, quotes, and order management into a single self-service portal for customers, sales teams, and operations. B2B Wave improves order accuracy, reduces manual errors, and lowers operational costs.

Sutton (formerly Digit) is an AI-native operating system built for companies that manage physical operations, from manufacturing and inventory to distribution and beyond. It gives you a powerful, all-in-one core that runs your operations out of the box, with the flexibility to extend, shape, and mold it to fit exactly how your business works. With Sutton Studio, teams can build and launch their own custom apps directly on the platform using natural language, no code required, with permissions inherited from the tools they already use.