B2B Wave vs. Sana Commerce Cloud

B2B Wave is the simpler B2B eCommerce platform purpose-built for wholesale. It enables businesses to digitize and automate the buying experience for their customers, while supporting the complex pricing, ordering, and account structures common in B2B eCommerce. The platform brings online ordering, customer-specific catalogs and pricing, quotes, and order management into a single self-service portal for customers, sales teams, and operations. B2B Wave improves order accuracy, reduces manual errors, and lowers operational costs.

Sana Commerce Cloud is a B2B e-commerce platform purpose-built for manufacturing, where a simple web store can't handle customer-specific pricing, complex catalogs, and negotiated terms. It makes every digital buying journey as trusted and guided as a conversation with a seller's best sales rep: each buyer sees their own price, their own stock, and their own catalog — always accurate — and can order with confidence without picking up the phone. For sellers, the platform removes the manual work that grows with order complexity.