B2B Wave vs. Fresho

B2B Wave is the simpler B2B eCommerce platform purpose-built for wholesale. It enables businesses to digitize and automate the buying experience for their customers, while supporting the complex pricing, ordering, and account structures common in B2B eCommerce. The platform brings online ordering, customer-specific catalogs and pricing, quotes, and order management into a single self-service portal for customers, sales teams, and operations. B2B Wave improves order accuracy, reduces manual errors, and lowers operational costs.

Fresho is an AI-powered order management platform built for food distributors and wholesalers, bringing the entire ordering process into one place - from order capture to fulfilment, invoicing and payments. It helps teams reduce manual work, improve accuracy and run operations more efficiently. Co-founded in 2015 by a co-founder with deep roots in seafood distribution, Fresho was created to solve the real challenges of fresh food wholesale, where speed, accuracy and customer service matter.