G2 Vendor Directory

Azure Application Gateway vs. Google Cloud Load Balancing

A side-by-side comparison based on G2 review data.

MetricAzure Application Gateway

by Microsoft

Google Cloud Load Balancing

by Google

Overall rating4.44.4
Review count16127
Ease of use8.88.4
Ease of setup8.58.5
Quality of support8.88.8
Meets requirements9.09.0
NPS61.87050461.538462
Small Business21.1%48.1%
Mid-Market31.7%22.2%
Enterprise47.2%29.6%
Total page views281109
Total LLM citations744348

Azure Application Gateway

Azure Application Gateway is a web traffic load balancer that enables you to manage traffic to your web applications. Unlike traditional load balancers that operate at the transport layer (Layer 4), Application Gateway operates at the application layer (Layer 7), allowing it to make routing decisions based on attributes such as URL paths and host headers. This capability provides more control over how traffic is distributed to your applications, enhancing both performance and security.

Pros

  • Ease of Use
  • Scalability
  • Features
  • Integrations
  • Cost Efficiency
  • User Interface

Google Cloud Load Balancing

High performance, scalable load balancing on Google Cloud Platform

Pros

  • Integrations
  • Ease of Use
  • Cloud Computing
  • Solutions Approach
  • Azure Services
  • Customer Support