G2 Vendor Directory

Awin vs. Roster

A side-by-side comparison based on G2 review data.

MetricAwin

by Awin

Roster

by Roster

Overall rating4.24.5
Review count63266
Ease of use8.59.0
Ease of setup8.58.4
Quality of support7.89.5
Meets requirements8.58.8
NPS41.05090364.615385
Small Business67.6%82.3%
Mid-Market26.4%16.1%
Enterprise6.0%1.6%
Total page views2,158403
Total LLM citations22,281786

Awin

Infinite partnerships, simply enabled. Our global affiliate marketing platform empowers advertisers and publishers of all sizes to grow their businesses online. We help brands of every size to partner with a diverse range publishers, targeting the customers you want to reach. Brands and businesses selling products or services online can seamlessly leverage engaged consumer audiences to grow sales, expand customer reach and strengthen their brand via the Awin platform.

Pros

  • Ease of Use
  • Affiliate Marketing
  • Customer Support
  • User Interface
  • Easy Setup
  • Analytics

Roster

Turn your biggest fans into a word-of-mouth sales channel — ambassadors, affiliates & creators. Roster turns customers who love you into ambassadors, affiliates, creators — all in one platform built for Shopify. Recruit from your own buyers, launch campaigns that generate authentic UGC, and auto-issue Smart Links and leak-proof discount codes. Product seeding fulfills thru Shopify, automated payouts with 1099 handling, and every sale is tracked back to the ambassador who drove it. Scale word-of-mouth without the manual work and media spend — or the commission of a creator marketplace. 1.

Pros

  • Ease of Use
  • Customer Support
  • Easy Setup
  • Helpful
  • Communication
  • Time-saving