G2 Vendor Directory

Awin vs. Rakuten Advertising

A side-by-side comparison based on G2 review data.

MetricAwin

by Awin

Rakuten Advertising

by Rakuten Advertising

Overall rating4.24.3
Review count63294
Ease of use8.58.2
Ease of setup8.58.6
Quality of support7.88.8
Meets requirements8.58.6
NPS41.05090354.83871
Small Business67.6%55.8%
Mid-Market26.4%25.6%
Enterprise6.0%18.6%
Total page views2,158654
Total LLM citations22,2814,886

Awin

Infinite partnerships, simply enabled. Our global affiliate marketing platform empowers advertisers and publishers of all sizes to grow their businesses online. We help brands of every size to partner with a diverse range publishers, targeting the customers you want to reach. Brands and businesses selling products or services online can seamlessly leverage engaged consumer audiences to grow sales, expand customer reach and strengthen their brand via the Awin platform.

Pros

  • Ease of Use
  • Affiliate Marketing
  • Customer Support
  • User Interface
  • Easy Setup
  • Analytics

Rakuten Advertising

Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences through Affiliate Intelligence. Backed by industry-leading technology, AI innovation, and the largest, high-quality partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies to drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc.

Pros

  • Helpful
  • Ease of Use
  • Affiliate Marketing
  • Advertising
  • Customer Support
  • Easy Setup