Audiense Discover vs. Dynata+ Platform

At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is faced with limitations in this fast-moving digital age. It’s time to unlock digital and social intelligence to develop informed audience strategies and address the fundamental challenge of culture always being on the move, making it difficult for existing consumer segmentation to keep up. Audiense aims to create brand relevance through cultural understanding.

Dynata+ is a self-directed market research and survey sampling platform designed to assist research, media, brands and marketing teams in conducting surveys with verified respondents and evaluating advertising effectiveness without the need for a managed service team. This platform enables users to define their project parameters, check feasibility and pricing, launch surveys, and monitor results in real-time, all from a single, user-friendly portal.