Audiense Discover vs. Behavio

At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is faced with limitations in this fast-moving digital age. It’s time to unlock digital and social intelligence to develop informed audience strategies and address the fundamental challenge of culture always being on the move, making it difficult for existing consumer segmentation to keep up. Audiense aims to create brand relevance through cultural understanding.

What people say is not what people do. Behavio measures what actually drives buyers. Behavio is a marketing research platform that measures how consumers actually decide, using implicit, behavioral testing on representative samples of real people. Growing B2C brands use it for ad testing, brand tracking, and market mapping across 25+ countries, and every report ends with clear next steps, not just charts. Behavio has worked with 500+ consumer brands including Notino, Kiwi.com, and Heineken, backed by a benchmark database of 5,000+ brands.