atrify vs. Air

atrify is the platform for product content that enables more than 20,000 users in over 50 countries to share accurate and reliable content with their partners and consumers. With complementary expert services, atrify provides a holistic solution portfolio for transparency, compliance and cross-channel trading. atrify is 100% owned by GS1 Germany.

Air is an agent for creative tasks that supports digital asset management (DAM), creative operations, and creative production, helping creative and marketing teams understand, organize, and scale content, images and video alike, across every channel. It's built for two connected users inside the same organization: creative teams who produce and approve assets, and marketing teams who adapt and distribute that work everywhere it needs to go. Air combines a creative asset library, version and approval tracking, and an AI layer that understands what's in each file.