Arkreach vs. Signal AI

Arkreach specializes in online news consumption behaviour data, analyzing user data from 150,000 news sources to enable accurate PR media planning, impact measurement, and journalist assessment. Arkreach's approach focuses on [progressive metrics](https://arkreach.com/2024/02/27/understanding-new-age-progressive-pr-metrics/), tracking readers' online news consumption patterns to inform data-led PR planning and strategies.

Signal AI is an AI-native media monitoring, PR analytics and risk intelligence platform that provides PR & communications teams and enterprise risk teams with a single place to monitor, analyse and report on the external environment. For communications teams, it covers the full workflow from media monitoring through to measurement and reporting. For risk teams, it covers external risk from identification through to board reporting. It is used by PR, corporate communications, corporate affairs, enterprise risk and executive teams in large enterprises.