ArcGIS Insights vs. Precisely PlaceIQ

ArcGIS Insights is analysis software that fuses location analytics with open data science and business intelligence workflows. Answer questions you didn’t know to ask, analyze data completely, and unlock new insights. Empower analyst of all skill levels, across departments, to directly connect data, perform advanced analytics, and take results into 3rd party systems. - Benefit from intuitive, visual analytics that brings location and business data together. - Perform advanced spatial analysis techniques in three clicks or less.

PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better outcomes for marketers, analysts, and publishers through powerful, location-based consumer insights, real-world measurement, and attribution.