ArcGIS Business Analyst vs. Precisely PlaceIQ

See people and opportunities clearly using ArcGIS Business Analyst. ArcGIS Business Analyst helps you make smarter market planning, site selection, and customer segmentation decisions. By combining demographic, lifestyle, behavioral, and spending data, maps, and reports with location-driven intelligence, you can identify under-performing markets, pinpoint the right growth sites, find where your target customers live, and share the market research across your organization.

PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better outcomes for marketers, analysts, and publishers through powerful, location-based consumer insights, real-world measurement, and attribution.