ArcGIS Business Analyst vs. Postcoder

See people and opportunities clearly using ArcGIS Business Analyst. ArcGIS Business Analyst helps you make smarter market planning, site selection, and customer segmentation decisions. By combining demographic, lifestyle, behavioral, and spending data, maps, and reports with location-driven intelligence, you can identify under-performing markets, pinpoint the right growth sites, find where your target customers live, and share the market research across your organization.

Postcoder is an address lookup and customer data verification API developed by Allies Computing. Used by over 10,000 organisations worldwide, Postcoder helps businesses capture and verify customer data at the point of entry by bringing address lookup and autocomplete, bank validation, email validation, mobile validation, and OTP verification together in a single integration.