ArcGIS Business Analyst vs. MaxMind GeoIP®

See people and opportunities clearly using ArcGIS Business Analyst. ArcGIS Business Analyst helps you make smarter market planning, site selection, and customer segmentation decisions. By combining demographic, lifestyle, behavioral, and spending data, maps, and reports with location-driven intelligence, you can identify under-performing markets, pinpoint the right growth sites, find where your target customers live, and share the market research across your organization.

Since 2002, MaxMind has been the industry-leading provider of IP intelligence, proxy detection, and online fraud detection tools. Known as the creator of GeoIP® and the first company to offer both IP address data and fraud detection services, MaxMind is on a mission to make the internet safer and smarter, with data-driven solutions. Over 100,000 businesses worldwide rely on MaxMind data for internet security, content customization, advertising, analytics, digital rights management, compliance, user experience optimization, and online fraud prevention.