ArcGIS Business Analyst vs. Maptive

See people and opportunities clearly using ArcGIS Business Analyst. ArcGIS Business Analyst helps you make smarter market planning, site selection, and customer segmentation decisions. By combining demographic, lifestyle, behavioral, and spending data, maps, and reports with location-driven intelligence, you can identify under-performing markets, pinpoint the right growth sites, find where your target customers live, and share the market research across your organization.

Maptive is a comprehensive set of mapping tools built with users in mind. Our mapping software provides businesses from small non-profits to enterprise-level corporations with a wide range of geospatial analysis and data visualization capabilities. Upload location data from spreadsheets or CRMs to Maptive's platform and apply our features to quickly create custom maps, including heat maps, color-coded pin maps, sales territory maps, optimized routes and directions, and demographic maps.