ArcGIS Business Analyst vs. Maplytics

See people and opportunities clearly using ArcGIS Business Analyst. ArcGIS Business Analyst helps you make smarter market planning, site selection, and customer segmentation decisions. By combining demographic, lifestyle, behavioral, and spending data, maps, and reports with location-driven intelligence, you can identify under-performing markets, pinpoint the right growth sites, find where your target customers live, and share the market research across your organization.

Maplytics is a Microsoft certified geo-mapping & location intelligence solution for Microsoft Dynamics 365 CRM that helps businesses turn CRM data into actionable maps, routes, territories, and location-based insights. It brings mapping capabilities directly into Dynamics 365, Dataverse, Power Apps, and Power Pages, helping sales, field service, marketing, and operations teams make better decisions based on where customers, prospects, resources, and opportunities are located.