ArcGIS Business Analyst vs. Geopointe

See people and opportunities clearly using ArcGIS Business Analyst. ArcGIS Business Analyst helps you make smarter market planning, site selection, and customer segmentation decisions. By combining demographic, lifestyle, behavioral, and spending data, maps, and reports with location-driven intelligence, you can identify under-performing markets, pinpoint the right growth sites, find where your target customers live, and share the market research across your organization.

Geopointe is the leading geolocation solution built exclusively for Salesforce. Turn your CRM data into actionable territory maps, optimized routes, and smarter field execution—without leaving Salesforce. Sales teams use Geopointe to: Visualize accounts, leads, and opportunities on interactive maps Optimize routes and reduce drive time Plan territories with precision Improve field productivity and pipeline coverage Managers gain real-time visibility into field activity, while admins and developers get powerful, flexible configuration options directly inside Salesforce.