Amplitude Web Experimentation vs. Convert Experiences

Part of the Amplitude AI Analytics Platform, Amplitude Web Experimentation lets you test, personalize, and optimize your online experiences without any code. Test faster and get more meaningful results to drive better conversion. Web Experimentation makes it easy for growth teams, marketing teams, product teams, or any team to run better web-based tests: • Self-service experimentation guides you through designing, shipping, and seeing results—no engineering resources needed • Quickly craft variants for landing pages, campaigns, and more in a drag-and-drop visual editor that works with any

Convert Experiences is the growth experimentation suite that marketers, product leaders, ecom managers, and CRO agencies rely on to scale both testing & personalization through secure AI workflows. It offers A/B testing, split URL (redirect) tests, multivariate testing, multi-page (funnel) tests, multi-arm bandits for quick results in time-sensitive campaigns, 6 robust dev-friendly SDKs (JavaScript, PHP, Ruby, Android, iOS and Python) for full-stack experimentation (feature testing, feature flags & rollouts), and 1:1 personalization (alongside segment-based legacy personalization)