G2 Vendor Directory

Amperity Customer Data Platform vs. Hightouch

A side-by-side comparison based on G2 review data.

MetricAmperity Customer Data Platform

by Amperity

Hightouch

by Hightouch

Overall rating4.44.6
Review count53424
Ease of use8.39.3
Ease of setup7.69.2
Quality of support8.89.3
Meets requirements8.69.1
NPS57.69230873.286052
Small Business18.9%26.7%
Mid-Market35.8%60.1%
Enterprise45.3%13.2%
Total page views4302,394
Total LLM citations21220,537

Amperity Customer Data Platform

Amperity helps brands act on trusted customer context. Its AI-powered Customer Data Platform resolves identity and unifies fragmented data with real-time signals, giving teams accurate, actionable context across marketing, service, analytics, and AI systems. Built for enterprises with complex customer data, Amperity creates continuously updated customer profiles that brands can trust. Marketing and data teams can use this context to build audiences, understand behavior, orchestrate journeys, and make more relevant decisions in real time, while maintaining control, privacy, and governance.

Pros

  • Analytics Expertise
  • Platform Integration
  • Ease of Use
  • Data Accuracy
  • User Interface
  • Customer Insights

Hightouch

Hightouch is the leading data and Agentic Marketing Platform for modern marketing teams. Trusted by brands like Domino’s, Autotrader, cars.com, Superhuman (formerly Grammarly), and PetSmart, Hightouch helps marketers deliver personalized experiences, optimize performance, and move faster with data and AI. With Hightouch, business users can drive revenue, grow brand awareness, and maximize ROI without relying on engineering.

Pros

  • Ease of Use
  • Easy Integration
  • Easy Setup
  • Easy Integrations
  • Integrations
  • Customer Support