G2 Vendor Directory

Amperity Customer Data Platform vs. Criteo Commerce Max (Retail Media)

A side-by-side comparison based on G2 review data.

MetricAmperity Customer Data Platform

by Amperity

Criteo Commerce Max (Retail Media)

by Criteo

Overall rating4.44.0
Review count5318
Ease of use8.39.1
Ease of setup7.67.1
Quality of support8.88.6
Meets requirements8.68.4
NPS57.69230816.666667
Small Business18.9%41.2%
Mid-Market35.8%35.3%
Enterprise45.3%23.5%
Total page views430169
Total LLM citations2122,006

Amperity Customer Data Platform

Amperity helps brands act on trusted customer context. Its AI-powered Customer Data Platform resolves identity and unifies fragmented data with real-time signals, giving teams accurate, actionable context across marketing, service, analytics, and AI systems. Built for enterprises with complex customer data, Amperity creates continuously updated customer profiles that brands can trust. Marketing and data teams can use this context to build audiences, understand behavior, orchestrate journeys, and make more relevant decisions in real time, while maintaining control, privacy, and governance.

Pros

  • Analytics Expertise
  • Platform Integration
  • Ease of Use
  • Data Accuracy
  • User Interface
  • Customer Insights

Criteo Commerce Max (Retail Media)

Criteo’s Commerce Max enables brands and agencies to activate cross-channel retail media campaigns onsite across 200+ global retailers and offsite across thousands of premium publishers with closed loop measurement tied to actual online and in-store sales data. A single point of entry for 200+ retailers, Commerce Max allows advertisers to operate onsite and offsite campaigns within one platform with unified workflows and reporting. Access AI-powered optimization models to maximize revenue while targeting unique retailer audiences.

Pros