G2 Vendor Directory

Amazon Sponsored Ads vs. Sales & Orders

A side-by-side comparison based on G2 review data.

MetricAmazon Sponsored Ads

by Amazon

Sales & Orders

by Sales & Orders

Overall rating4.35.0
Review count8111
Ease of use8.810.0
Ease of setup9.09.0
Quality of support8.49.5
Meets requirements8.810.0
NPS52100
Small Business59.3%72.7%
Mid-Market30.9%27.3%
Enterprise9.9%0.0%
Total page views2289
Total LLM citations5706

Amazon Sponsored Ads

Sponsored ads—such as Sponsored Products and Sponsored Brands (formerly known as Headline Search Ads)—allow you to reach Amazon customers as they research and discover products. Ads appear on search results pages and relevant product pages, directing customers to your product detail page or Store.

Pros

  • Ease of Use
  • Collaboration
  • Helpful
  • Interface Usability
  • Cost Saving
  • Implementation Ease

Sales & Orders

Sales & Orders is an eCommerce advertising technology supporting over 10,000 online retailers from around the world. As the 2018 Google Premier Partner Award Winner and 2019 Bing Breakout Start Award Winner, we pride ourselves on being the leading solution and team in our industry. We are a people-first company – honoring not only our valued team members but also our customers and partners.

Pros