G2 Vendor Directory

Amazon Display Ads vs. Yahoo AdTech DSP

A side-by-side comparison based on G2 review data.

MetricAmazon Display Ads

by Amazon

Yahoo AdTech DSP

by Verizon Media

Overall rating4.43.6
Review count32181
Ease of use9.37.7
Ease of setup9.27.6
Quality of support8.88.2
Meets requirements8.87.8
NPS54.83871-1.714286
Small Business56.3%42.8%
Mid-Market34.4%34.4%
Enterprise9.4%22.8%
Total page views128142
Total LLM citations203324

Amazon Display Ads

Use relevant audiences, customizable creatives, and actionable insights to deliver your message to the right customers—on Amazon sites, apps, devices, and third-party sites.

Pros

  • Ease of Use
  • Targeting
  • Simple
  • Helpful
  • Affordable
  • Reporting

Yahoo AdTech DSP

Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. *Formerly BrightRoll DSP, Oath Ad Platforms

Pros

  • Targeting Efficiency
  • Tracking Metrics
  • Design Quality
  • Targeting Options
  • Results Performance
  • Audience Targeting