aklamio vs. Extole

Aklamio is the fully-serviced Customer Incentives Platform for enterprise brands. Telecoms, insurers, energy suppliers and banks across Europe and the Americas use Aklamio to run referral programs, sales promotions, retention and winback campaigns on one infrastructure. We believe an enterprise's existing customer base is its most under-invested growth channel. Word of mouth drives 20 to 50% of all purchasing decisions (McKinsey), yet almost none of the world's advertising budget goes to a company's own customers.

Extole is an enterprise offer management platform powering personalized incentive programs across the entire customer lifecycle. Leading B2C brands choose Extole to build and optimize loyalty, referral, ambassador, promotional, and incentive programs at scale. Highly configurable and AI-accessible, Extole fits seamlessly into every team’s agentic workflow through MCP and CLI access and an in-platform AI assistant. Marketers build and track intelligent offer programs that motivate action. Product teams embed personalized offers into digital experiences to drive engagement and growth.