G2 Vendor Directory

Airbridge vs. AppMetrica

A side-by-side comparison based on G2 review data.

MetricAirbridge

by AB180, Inc.

AppMetrica

by Yandex Ads

Overall rating4.64.5
Review count3646
Ease of use9.08.9
Ease of setup9.09.4
Quality of support9.39.2
Meets requirements9.38.9
NPS77.77777866.666667
Small Business62.9%62.2%
Mid-Market37.1%31.1%
Enterprise0.0%6.7%
Total page views443221
Total LLM citations5,8251,933

Airbridge

Airbridge is a mobile measurement partner (MMP) built for subscription apps. It connects your ad channels to the trials, subscriptions, and revenue they create, then sends better conversion signals back to your ad platforms. Teams compare campaigns, creators, and web-to-app journeys by trials, paying subscribers, revenue, and ROAS — not just clicks or installs. Airbridge is one of the seven mobile measurement partners supported for ChatGPT Ads.

Pros

  • Customer Support
  • Ease of Use
  • Features
  • Integrations
  • Customer Insights
  • Attribution

AppMetrica

AppMetrica is an affordable and reliable (yes, it is possible) all-in-one mobile app analytics tool that provides a comprehensive analysis of your mobile app user behavior, in-app revenue, mobile acquisition campaigns and crashlytics. Launched in 2013, it enables over 60 000 mobile apps like Azur Games, METRO, Burger King, Brave Stars worldwide to find actionable insights and maximize their app revenue. AppMetrica is used by user acquisition teams, product managers, revenue managers and analytics experts across multiple industries.

Pros

  • Ease of Use
  • Easy Integrations
  • Easy Setup
  • Integrations
  • Intuitive
  • Analytics