Air vs. Masset

Air is an agent for creative tasks that supports digital asset management (DAM), creative operations, and creative production, helping creative and marketing teams understand, organize, and scale content, images and video alike, across every channel. It's built for two connected users inside the same organization: creative teams who produce and approve assets, and marketing teams who adapt and distribute that work everywhere it needs to go. Air combines a creative asset library, version and approval tracking, and an AI layer that understands what's in each file.

Masset is where B2B GTM teams turn their content into action. How? Masset helps every team find, use, manage and measure content that drives results. Why does this matter? Content chaos Is the hidden operational cost that never shows up on your balance sheet but always in your results. ● B2B orgs lose up to 10% of yearly revenue because the right content isn’t where it needs to be. ● Most B2B content (60%-70%) never gets seen. It is created, uploaded, and then lost in folders, wasting budget, time, and opportunity. ● Teams lose 166 hours per person annually.