Salesforce Financial Services Cloud vs. Equisoft/connect
A side-by-side comparison based on G2 review data.
| Metric | Salesforce Financial Services Cloud | Equisoft/connect |
|---|---|---|
| Overall rating | 4.2 | 4.4 |
| Review count | 405 | 26 |
| Ease of use | 8.2 | 9.1 |
| Ease of setup | 7.9 | 9.3 |
| Quality of support | 8.6 | 9.4 |
| Meets requirements | 8.8 | 9.4 |
| NPS | 43.733333 | 61.538462 |
| Small Business | 21.9% | 91.3% |
| Mid-Market | 32.6% | 8.7% |
| Enterprise | 45.6% | 0.0% |
| Total page views | 1,702 | 79 |
| Total LLM citations | 6,220 | 90 |
Salesforce Financial Services Cloud
Become an agentic financial services enterprise with the world’s #1 AI-powered CRM. Financial Services Cloud unlocks data from core banking, wealth, and insurance platforms and unifies it around the customer so you can personalize customer engagement using purpose-built automation with industry-specific AI. Scale your enterprise with AI agents purpose-built for financial services. *Power customer-centric AI with real-time data.
Equisoft/connect
Equisoft/connect is a web-based CRM software designed specifically for advisors seeking to optimize their business practice.