Adway vs. Appcast

Adway is a social-first programmatic job advertising and employer brand activation platform, built to help enterprises and staffing agencies hire better people, faster: at the speed of social. Recruitment isn't about more applicants; it's about better-qualified hires. Adway automatically turns every open role into targeted employer-brand ad campaigns across Meta, LinkedIn, TikTok, Snapchat and YouTube, using AI-powered targeting, pre-engaged social talent pools and always-on employer-brand activation to reach the high-quality candidates job boards never see.

Appcast is a recruitment marketing platform that replaces fragmented tools, job board dependency, and manual processes with one connected system for managing recruitment marketing performance. Through a combination of performance-driven media, optimized candidate experiences, employer brand expertise, and end-to-end analytics, Appcast helps talent acquisition teams attract and convert more qualified candidates, optimize spend, and take control of their recruitment marketing strategy.