G2 Vendor Directory

AdvisorEngine CRM vs. Redtail Technology

A side-by-side comparison based on G2 review data.

MetricAdvisorEngine CRM

by Junxure

Redtail Technology

by Orion Advisor Tech

Overall rating4.04.3
Review count26268
Ease of use8.08.8
Ease of setup8.48.7
Quality of support8.98.9
Meets requirements8.78.8
NPS23.07692354.716981
Small Business92.3%92.5%
Mid-Market7.7%5.2%
Enterprise0.0%2.2%
Total page views85749
Total LLM citations4845,281

AdvisorEngine CRM

AdvisorEngine CRM is built for advisors, by advisors. Trusted by wealth managers since 2000, it inherently understands the business, offering specific workflow automation and exceptional client service. AdvisorEngine CRM features deep integrations with many custodians and major portfolio management, reporting, and back-office solutions to enhance advisor productivity and create a centralized user experience. Our team is always ready to assist all levels of user support, from general “how-to” primers to deep technical questions via email, phone, or with a screen sharing session.

Pros

    Redtail Technology

    Redtail Technology is a type of Client Relationship Management (CRM) solution specifically designed for the financial services industry. Established in 2003, Redtail provides a suite of web-based applications that facilitate efficient client management, compliant communication, and streamlined office operations for financial advisors. With a focus on enhancing productivity and supporting growth, Redtail’s offerings include CRM capabilities, compliant text messaging through Redtail Speak, paperless office solutions, and email archiving.

    Pros

    • Ease of Use
    • Helpful
    • Integrations
    • Software Integration
    • Setup Ease
    • Customer Support