G2 Vendor Directory

Advantage vs. BigTime

A side-by-side comparison based on G2 review data.

MetricAdvantage

by Advantage Software Company

BigTime

by BigTime

Overall rating3.04.4
Review count121,815
Ease of use5.78.9
Ease of setup6.28.5
Quality of support6.39.3
Meets requirements6.79.0
NPS-16.66666762.967157
Small Business25.0%77.0%
Mid-Market66.7%19.9%
Enterprise8.3%3.0%
Total page views1642,996
Total LLM citations26112,221

Advantage

Advantage is an agency management software purpose-built for ad agencies, PR firms, media buying outfits and in-house creative teams. We’ve been helping clients manage their businesses for over 40 years, with almost a thousand companies relying on us every day. Our company is staffed with a team of industry veterans who are experts in the ad business and provide our clients unlimited live support 12 hours a day, every business day of the year.

Pros

  • Ease of Use

BigTime

BigTime Software: The AI-powered professional services platform enabling intelligent decisions and delivering profitable growth. Too many firms rely on disconnected quoting tools, spreadsheets, and manual handoffs between sales and delivery. This creates misaligned expectations, margin erosion, and frustrated clients. BigTime changes that. We unify the entire professional services journey—from scoping and quoting to staffing and invoicing—so you can sell with confidence, deliver with precision, and grow with profitability.

Pros

  • Ease of Use
  • Time Tracking
  • User Interface
  • Tracking Ease
  • Time-saving
  • Intuitive