G2 Vendor Directory

Adsterra Network vs. Rakuten Advertising

A side-by-side comparison based on G2 review data.

MetricAdsterra Network

by Adsterra

Rakuten Advertising

by Rakuten Advertising

Overall rating3.74.3
Review count1494
Ease of use7.98.2
Ease of setup6.48.6
Quality of support7.68.8
Meets requirements7.68.6
NPS30.76923154.83871
Small Business92.3%55.8%
Mid-Market7.7%25.6%
Enterprise0.0%18.6%
Total page views364654
Total LLM citations4,9504,886

Adsterra Network

Adsterra is a global adtech company and advertising network founded in 2013. The platform connects advertisers and publishers worldwide, providing solutions for traffic monetization and digital advertising campaigns. Adsterra partners with over 45,000 direct publishers, alongside more than 16,000 advertisers, affiliates, and media agencies spanning 248 GEOs. The company delivers a diverse selection of advertising formats, including Popunder, In-Page Push, Social Bar, and Interstitial ads, serving both mainstream and niche verticals.

Pros

  • Advertising

Rakuten Advertising

Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences through Affiliate Intelligence. Backed by industry-leading technology, AI innovation, and the largest, high-quality partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies to drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc.

Pros

  • Helpful
  • Ease of Use
  • Affiliate Marketing
  • Advertising
  • Customer Support
  • Easy Setup