Adobe Real-Time CDP vs. Delve AI

Built on Adobe Experience Platform, Adobe Real-Time CDP harmonizes customer and account data across any source—from zero- to third-party data—and uses AI to intelligently build, manage, and activate audiences in real time. By transforming fragmented data into a foundation for relevant experiences, Real-Time CDP enables in-the-moment, privacy-conscious personalization helping B2C and B2B brands effectively engage with customers at every step of the lifecycle.

Delve AI provides Persona Based Marketing (PBM) software solutions spanning from automatic persona generation to AI-based actionable recommendations, that enable businesses and agencies to deliver exceptional customer experiences and power growth. Operating at the intersection of marketing, analytics and applied AI, its core technology leverages data from first-party and public sources along with machine learning techniques to automate traditional manual processes and deliver accuracy + speed + performance advantages, thereby driving better outcomes for marketers.