Adobe Experience Manager vs. Shorthand

Adobe Experience Manager (AEM) is an agentic content system built for the agentic era, when brands must be discovered, cited, and trusted across human visitors and AI agents simultaneously. Unlike headless-only content management systems that solve for content availability (storing content and delivering it via API), AEM is architected for brand visibility: ensuring content performs once it reaches every surface, from web and mobile to LLMs and emerging agentic channels.

Shorthand is the beautifully simple visual storytelling platform that helps the world's iconic brands tell their most important stories. Shorthand empowers content creators, designers, and developers to publish visual stories with up to 10x higher audience engagement, in a fraction of the time. Global organisations such as Honda, the BBC, TripAdvisor, and Sky Sports use Shorthand to engage their high-value audiences on their owned properties. Creating premium digital stories is often slow, fragmented, and resource-intensive.