G2 Vendor Directory

Adjust vs. Apptopia

A side-by-side comparison based on G2 review data.

MetricAdjust

by adjust.com

Apptopia

by Apptopia

Overall rating4.73.7
Review count80218
Ease of use9.28.6
Ease of setup9.07.1
Quality of support9.37.7
Meets requirements9.16.9
NPS79.54256717.647059
Small Business40.2%50.0%
Mid-Market48.3%44.4%
Enterprise11.5%5.6%
Total page views2,725273
Total LLM citations14,8432,933

Adjust

Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite for attribution, analytics, deep linking, fraud prevention, incrementality testing, audience segmentation, ad spend tracking, and AI-driven optimization through our AI Growth Copilot, Adjust gives marketers and developers the clear, reliable data they need to make smarter decisions and maximize ROI.

Pros

  • Ease of Use
  • Customer Support
  • Insights
  • Reporting
  • Analytics
  • Integrations

Apptopia

Actionable data for the mobile world—we provide performance data on every mobile app and publisher in the world. These data points are available via API and/or our intuitive web tool. We don't just give you data, we give you answers. Our affordable competitive intelligence tools are used by mobile publishers and developers, service providers, and investors on a daily basis to understand and monitor competitors, inform business strategies, and identify emerging consumer interests and trends.

Pros

  • Comprehensive Data