G2 Vendor Directory

AdButler vs. PubMatic

A side-by-side comparison based on G2 review data.

MetricAdButler

by SparkLIT

PubMatic

by PubMatic

Overall rating4.53.2
Review count6411
Ease of use9.17.0
Ease of setup8.87.1
Quality of support9.27.1
Meets requirements9.26.7
NPS64.516129-18.181818
Small Business87.5%44.4%
Mid-Market12.5%44.4%
Enterprise0.0%11.1%
Total page views241284
Total LLM citations1,541982

AdButler

AdButler is a comprehensive AdTech platform with a host of solutions for enterprise and SMB clients. We are a one-stop-shop for publishers, networks and marketers to realize their digital advertising potential. Some of AdButlers solutions include: Display Ad Server Manage your digital display advertising with robust campaign management, publisher management, targeting, scheduling and analytics. Self Serve Market Place Create your own self-serve market place and allow advertisers to buy advertising directly on your website with their credit card.

Pros

  • Ease of Use
  • Advertising
  • Customer Support
  • Easy Integrations
  • Easy Setup
  • Targeting

PubMatic

PubMatic (Nasdaq: PUBM) delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. PubMatic’s cloud infrastructure platform for digital advertising empowers independent app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has been expanding its owned and operated global infrastructure and continues to cultivate programmatic innovation.

Pros