G2 Vendor Directory

AdButler vs. MAX by AppLovin

A side-by-side comparison based on G2 review data.

MetricAdButler

by SparkLIT

MAX by AppLovin

by AppLovin

Overall rating4.54.2
Review count6421
Ease of use9.18.4
Ease of setup8.88.0
Quality of support9.28.9
Meets requirements9.28.2
NPS64.51612942.857143
Small Business87.5%28.6%
Mid-Market12.5%66.7%
Enterprise0.0%4.8%
Total page views241298
Total LLM citations1,5414,181

AdButler

AdButler is a comprehensive AdTech platform with a host of solutions for enterprise and SMB clients. We are a one-stop-shop for publishers, networks and marketers to realize their digital advertising potential. Some of AdButlers solutions include: Display Ad Server Manage your digital display advertising with robust campaign management, publisher management, targeting, scheduling and analytics. Self Serve Market Place Create your own self-serve market place and allow advertisers to buy advertising directly on your website with their credit card.

Pros

  • Ease of Use
  • Advertising
  • Customer Support
  • Easy Integrations
  • Easy Setup
  • Targeting

MAX by AppLovin

MAX, our mediation solution, was the first real-time auction platform that enabled all the key market players to bid for a mobile ad impression. Now with an industry-leading selection of bidders and networks and AppLovin's premium demand sources: AppDiscovery and the AppLovin Exchange (ALX), MAX gives publishers the most competitive and diverse set of programmatic auctions for in-app real estate, alongside an additional 360-growth solution for driving incremental revenue growth via UA efforts.

Pros