G2 Vendor Directory

AdButler vs. Equativ

A side-by-side comparison based on G2 review data.

MetricAdButler

by SparkLIT

Equativ

by Equativ

Overall rating4.54.0
Review count6412
Ease of use9.18.4
Ease of setup8.87.9
Quality of support9.27.7
Meets requirements9.29.2
NPS64.51612927.272727
Small Business87.5%58.3%
Mid-Market12.5%25.0%
Enterprise0.0%16.7%
Total page views241145
Total LLM citations1,541312

AdButler

AdButler is a comprehensive AdTech platform with a host of solutions for enterprise and SMB clients. We are a one-stop-shop for publishers, networks and marketers to realize their digital advertising potential. Some of AdButlers solutions include: Display Ad Server Manage your digital display advertising with robust campaign management, publisher management, targeting, scheduling and analytics. Self Serve Market Place Create your own self-serve market place and allow advertisers to buy advertising directly on your website with their credit card.

Pros

  • Ease of Use
  • Advertising
  • Customer Support
  • Easy Integrations
  • Easy Setup
  • Targeting

Equativ

Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory, dynamic creative formats, and engaged audiences with advanced curation and AI-powered ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 19 countries, Equativ combines global scale with deep local expertise. Learn more at Equativ.com.

Pros