G2 Vendor Directory

AdButler vs. Brand+ Marketplace (formerly Smaato)

A side-by-side comparison based on G2 review data.

MetricAdButler

by SparkLIT

Brand+ Marketplace (formerly Smaato)

by Verve Group

Overall rating4.54.4
Review count6413
Ease of use9.18.0
Ease of setup8.89.3
Quality of support9.29.4
Meets requirements9.28.0
NPS64.51612966.666667
Small Business87.5%30.0%
Mid-Market12.5%60.0%
Enterprise0.0%10.0%
Total page views24156
Total LLM citations1,54123

AdButler

AdButler is a comprehensive AdTech platform with a host of solutions for enterprise and SMB clients. We are a one-stop-shop for publishers, networks and marketers to realize their digital advertising potential. Some of AdButlers solutions include: Display Ad Server Manage your digital display advertising with robust campaign management, publisher management, targeting, scheduling and analytics. Self Serve Market Place Create your own self-serve market place and allow advertisers to buy advertising directly on your website with their credit card.

Pros

  • Ease of Use
  • Advertising
  • Customer Support
  • Easy Integrations
  • Easy Setup
  • Targeting

Brand+ Marketplace (formerly Smaato)

Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com

Pros