G2 Vendor Directory

AdBook vs. WideOrbit

A side-by-side comparison based on G2 review data.

MetricAdBook

by FatTail

WideOrbit

by Lumine Group

Overall rating3.74.1
Review count1250
Ease of use8.48.1
Ease of setup8.67.6
Quality of support8.08.5
Meets requirements8.28.2
NPS032
Small Business16.7%22.0%
Mid-Market58.3%44.0%
Enterprise25.0%34.0%
Total page views56174
Total LLM citations47869

AdBook

Quite simply, it is the next evolution of revenue management. Faster, more scalable, and even easier to use, AdBook+ brings sales enablement, yield management and workflow automation together in a single platform: a Revenue Management Platform.

Pros

    WideOrbit

    Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising. We offer the one platform that ties everything together, from pitch to payment, across digital, linear, and cross-platform advertising. WideOrbit remains at the forefront of the industry by focusing on automation and integrations to streamline digital, linear, and cross-platform workflows and advancing our digital solutions to address the needs of broadcasters, digital publishers, and advertisers. WideOrbit is headquartered in New York, with offices worldwide.

    Pros

    • Speed
    • Ease of Use
    • Options
    • Results
    • Results Performance
    • Automation